Birds and rockets rarely mix but in the case of Skyrocket and Raven – our two companies get on very well.
As a little way of saying thank you to Courtney and the Raven Tools team and you the reader, here’s some extra content just for you…
BONUS CONTENT: 7 more Raven Tools hints, tricks & tips for the savvy link builder
- Discover the ‘Discover Contacts’ tool – a very convenient way to source potential email addresses of high-value link prospects that you have identified.
- Keep your website directory up to date – this thing is like your little black book and in many markets it can be your competitive advantage. Keep it up to date and utilise it regularly. It can help you see all of the opportunities that are at your fingertips without the need for prospecting fresh leads or cold-emailing a single blogger.
- Use the social monitor feature – identify opportunities in your market (or your client’s market), get to know the industry better, seek out the key influencers within topic areas. Do all these things and more from within the Raven Tools dashboard just with the social monitoring feature.
- Systemize your processes – create workflows for different client campaigns by using the task management feature within Raven Tools. No need for a project management app as well, organise your time and your team’s time to get things done quicker. Remember that even creative processes need structure.
- Use Message Templates within the CRM – to create consistent and streamlined communications with bloggers and publishers. If you want to ensure your team is staying on brand throughout their email conversations or ensure that best practices are applied across your organisation then the creation of email message templates can help you do this. Even if the templates are just a starting point, it will help to structure and streamline many of the routine emails.
- Use the site finder tool – to help identify juicy link opportunities that are specific not only to your market but also to the keywords you are trying to rank for. See at a glance which websites are linking to your competitors so you can then devise a way to get a link from them as well, not only this but seeing where competitors get links from can also be a very useful way to plan the direction of your campaign.
- Report on the referrers – take advantage of the data at your finger tips and provide an insight (for your client or manager) into referral visitors from the guest blog posts you get published throughout the month – this helps to secure buy-in and additional budget to go after all the high-value opportunities that you want. Prove to the world that guest blogging is more than just building links for SEO value!
If you enjoyed my guest post (and this bonus tip) then you should take a look at our blog