Now hopefully you believe, like us, that it is only really the ugly, poorly-researched infographics that died when consumers and publishers grew tired of seeing them. There’s always going to be a place for stimulating, visually engaging content.
We all know we need to step up our content game as consumer tastes and expectations develop but having said that, those decreeing that we need to be producing great, remarkable content have left many with a few blanks chapters in the process manual that could really do with filling in.
It is quite a leap to go from mediocre (or even a standing start) to ‘great’. So today I wanted to outline some thoughts on that bit in between…
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