How I Failed Skyrocket and Agate via Twitter

“I want you to address the community, and attract more people to the Skyrocket side.”

Those were things James Agate desired me focus upon in bringing me on the team.

Aside from my initial excitement in working with James,

 

I thought it was a sound decision from a marketing standpoint.

I devote time and passion toward social media.

Some peers notice.

Just under 1200 Twitter followers is not momentous feat, but I believe I engage the public and my peers in a passionate manner.

But…

I’m transparent in saying to you (and to James), I failed.  I don’t believe (in my own marketing opinion) I’m doing Skyrocket a benefit, operating the Twitter handle.

When I first began managing the handle, we had about 215 followers and now 284.

60 new followers in months of operation?

I don’t think that’s incredibly beneficial.

(However, it depends.  Let’s assume each new follower converts to a client.  Then, it would be advantageous, but that’s not a consistent occurrence here.)

 

Skyrocket Twitter Handle

Was/Is having me operate the Twitter handle good allocation of James’ resources?

Followerwonk offers stats for the last three months, and it looks like overall engagement was positive.

Generally, I reflect a positive trend, but is that what James really wants from the handle?

I’ll assume he wants the following out of the Skyrocket Twitter handle:

–         More traffic to Skyrocket

–         More followers

–         More positive impressions regarding Skyrocket

–         MORE SALES/CLIENTS AS A RESULT OF ITS EXISTENCE (What’s the point of it?)

 

Person vs. Brand Name

Can James and I exact Twitter benefits without a ‘Skyrocket’ handle?

I’d advise we allow ‘people’ harness and exact the branding of Skyrocket, such as leveraging James and I rather than a ‘company’ handle.

Let’s use Followerwonk to take a look at sharing metrics, comparing my Twitter account and Skyrocket’s.

I’m ‘outdoing’ myself, despite Skyrocket’s longer history, though Skyrocket receives more retweets (and URL retweets).

James’ metrics are also better than Skyrocket’s.

***Update****

Thanks Chris Dyson for bringing some misinterpretation to my attention as well as providing me with new ideas on psych and social sharing.

Like me, the brand handle does better in attracting retweets than he, but James and I clearly have better social authority at 46 and 50 respectively as compared to Skyrocket’s 13.

James and I both link to Skyrocket.com from our handles, so is that enough to lead followers to the site?

What’s the largest referral site since I began working for Agate?  It’s Twitter!  Aside from that, James and I get traffic to the site by providing content on outside entities (other than Skyrocket domain).

For our team, headed by a solid writer who hired another writer, displaying our talents through composition is important.

I question, “What IS Skyrocket?”

We provide content and link building.

Most traffic comes from searches and the above, observed referral sites:

What associations are we creating?

There’s always room for more/better associations, but we’re doing a good job thus far in facilitating how people search for Skyrocket services (infographics and guest posting being two, in-house specialties).

Aside from the Twitter handle, I’d advise we “do what we do best.”

We’re currently using the following resources at hand to attract traffic and brand Skyrocket:

–         Guest posts

–         LinkBuilding.tv

–         Skyrocket Google+

 

Anthony the (Ass)et?

“Dude, I’m failing you…”  That was how I started a recent conversation with James.

What value do I provide?  I’m a worker, but more importantly for James and Skyrocket, I need to be an asset to the team, a point of value.

Based on the above metrics, observances, experiences, and intuition, I’ll be used more effectively by tweeting as normal (as Anthony)

with Skyrocket on my picture and handle,

Continuing recruiting personalities, serving as LBTV host,

and guest posting, on behalf of Skyrocket, on a number of blogs.

 

What Did You Do?

Readers, I did try!

Here are a few insights I exacted/implemented working the Skyrocket Twitter handle.

–         Leverage hashtags to better categorize information as well as not ‘bother’ the author.  (I feel we’re doing the author a solid by sharing their work.  We don’t always need to include their handle; unless its important to ‘be seen’ sharing their work (wink, wink))

–         Pay tweet respects, devoting a ‘day of tweeting’ to a personality/brand.

–         Comment on blog posts (as Skyrocket handle) to usher interest to the handle (But one runs into the person vs. brand problem.)

–         Summons personalities on Google+ to usher more interest to both the Skyrocket Google + and Twitter handles.

–         Place peoples’ tweets in a refresh of existing articles, showing good reception and advocacy.

 

How Bout You?

As observed above, the Raven and Koozai worker’s brand themselves and the company with their Twitter handles.

I notice iAcquire doing ‘inbound happy hours.’

What are some other usages of beneficial brand Twitter usage?  I’m just a muse; what do I know?  I felt I had to be honest in relaying these un-twitter-iffic thoughts.

Do I think tech companies, such as Skyrocket, could do well with Twitter?

Perhaps…

But I’m not convinced Twitter is the best use of James’ resources at the moment.

Who can use Twitter effectively?  A long time ago, I wrote a post about the Cadbury UK’s Twitter usage.

Survey their usage.  The handler/s get people excited, engaged, sharing, and composing their own content to share with Cadbury, etc.

That’s how I envision Twitter getting used ongoing and effectively (as a brand asset)

My Skyrocket Twitter usage did not ‘make the cut’ in my professional opinion.  My value to Skyrocket is better implemented elsewhere at this juncture of the brand’s trajectory.

What do YOU think?

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