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Archive | Link Building & Content Creation Blog

How to organise & nurture your high-value link prospects

I can’t stress enough the importance of categorising link opportunities and spending a proportionate amount of time developing that link relative to its “worth” in the context of your campaign. After all, you wouldn’t send your entire sales team to close that “one-man outfit” sales prospect. You might like to give everyone the same treatment [...]

Are you missing out on these guest blogging opportunities?

Corporate blogs are under-utilised in most content-led link building campaigns that operate outside of the realms of ‘online marketing’. In the SEO and internet marketing space we are fairly use to this practice. SEOmoz, HubSpot and KissMetrics …All valid examples of excellent corporate blogs, all accept guest posts, however, practices that are common place to [...]