EO copywriting, a practice that’s often misunderstood. Some see it as a process-driven function designed to manipulate search engine rankings. I take it to mean creating content that enhances search engine visibility by attracting links, shares & eyeballs. However you define it, there are some common myths that are widely believed… As part of the [...]
ontent is the heartbeat of any good SEO campaign – and yet so often we hear cries that it’s impossible to create any remotely interesting content for website X because industry Y isn’t exciting. Exciting is about perception…and with a splash of creativity you can be creating engaging, highly-readable, shareable and linkable stuff for your [...]
Want more attention for your business? More visitors, more subscribers and even more clients? Guest posting in my opinion will always be a solid and long-lasting way to reach new audiences, win new business and improve SEO. Provided you approach it as an attention strategy for your business rather than solely a linkbuilding tactic, it [...]
No budget, no chance? Right?! – Wrong! The great thing about SEO is if you are lacking in budget, you can make up for it with creativity and ingenuity. Many ‘experts’ will have you believe that the only kind of linkbait is infographics and whilst these are highly-effective attention tools, there are also very often [...]
Authorship markup is one of the hottest topics in SEO at the moment and more of our clients are asking us for advice on the topic so here is your quick start guide that’s got all the must-know information and the actions you should be taking. What is it? Google introduced authorship markup back in [...]
I’ve been playing around a bit with Google+ and my initial reaction was that it’s ok but I think it might grow on me, right now it doesn’t really feel all that different to what you can do with Facebook and Twitter. I can’t shake that feeling it’s just going to be another place, we [...]
Linkbuilding is one of those areas of SEO where you could feasibly spend hours mining, collating, sorting and listing whilst actually achieving very little – here are some of the tactics we use to improve the effectiveness of our linkbuilding campaigns. 1. Dig deep for that email address Many blogs display a PayPal ‘donate’ button [...]
More authority, new audiences and more clients Guest posting offers benefits way beyond just SEO. I’ve just created a short but very useful guide for anyone that is considering using guest posting as a way of growing the reach of their blog or their business. 7 steps to successful guest posting covers… How to target [...]
Replicating a competitor’s link profile is rarely a smart SEO strategy but digging around in their links can give you an incredible amount of useful and actionable data to work with. Note: OpenSiteExplorer.org from the smart folks at SEOmoz, and MajesticSEO are my weapons of choice for competitive link research. See the TYPES of links [...]